Former
address:
Interbrew UK, PO Box 23 Manchester M60.
Tel: 0161-828 2000.
Located
on the corner of Great Ducie Street & New Bridge Street, Strangeways,
Manchester where the original well from which the first Boddington's
ales are reputed to have been made.
The self
proclaimed "Cream of Manchester", Boddington's Bitter (or
locally, just "Boddies") has had a long traditional association
with good ales, brewed on the site of their Strangeways Brewery
since the late 18th century.
Brewing
on this old site ceased in February 2005 amid a geat deal
of controversy and opposition - Boddingtons will henceforth
be produced at other locations around the UK and has lost
its historic association with the City of Manchester.
The site
is still awaiting redevelopment with shops, houses and a new
hotel planned - the only surviving vestige of the former brewery
will be the chimney stack, which remains as a permanent memorial,
though currently the iconic Boddingtons logo is over-draped
with other advertising material. The site still awaits development
and exists now, typically, as a car park.
The Boddington
company was taken over by the Whitbread Group in the early
1990s and is now part of the Interbrew UK company. There were
once popular guided tours of the brewery, with a complimentary
glass of beer at the end.
The beer
had long been rated locally, but clever marketing and a massive
TV advertising campaign imprinted its name into the national
consciousness.
Paradoxically,
Boddington's Bitter was heralded in these highly successful
advertising campaigns as "The Cream of Manchester".
Sadly, the "Cream of Manchester" is no longer brewed
in Manchester .... ah well - everything changes.
